however, i don’t quite agree completely with 1:focus on the core value and business proposition. I think that as it is a downturn, consumers would seek for more than just what they are used to.

going back to the courts example, i believe that consumers would want emphasis not to be just placed on price as opposed to service, because today’s discerning and demanding consumers expect more than just the primary business proposition of the company. they would want to have both price and service, so i think businesses should also seek to provide a great experience for consumers, for i believe that at the end of the day, it is the TOTAL brand experience that consumers are seeking.

just my two cents worth 😉

Perhaps it is due to my lack of experience, some of the points are very much applicable to market in good time. I guess I was looking for something ground breaking and inspiration. Maybe at a strategic level, it is a slight shift to a different direction, I am interested to see how these strategies are being implemented and what works, what doesn’t.

It’ll be interesting to know what L’Oreal tools will be using and the effectiveness of the campaign. Hope you’ll be able to get some insider news and share with us.