Comments on: Do You Trust Someone Virtual or Real? https://stg.coolerinsights.com/2008/08/do-you-trust-someone-virtual-or-real/ Content Marketing and Social Media Agency in Singapore Sun, 25 Sep 2016 05:43:49 +0000 hourly 1 https://wordpress.org/?v=6.2.6 By: Vivienne https://stg.coolerinsights.com/2008/08/do-you-trust-someone-virtual-or-real/#comment-2049 Thu, 07 Aug 2008 18:25:00 +0000 http://coolerinsights.com/uncategorized/2008/08/do-you-trust-someone-virtual-or-real/#comment-2049 Credibility of a blog stamps from the blogger. Many in the blogosphere don’t know Problogger personally but lots of people flock to his blog to seek advice and insights. If someone you like and trust said that soap is good, the chances of you giving it a try is higher than the ads you read in the dailies.

]]> By: Anonymous https://stg.coolerinsights.com/2008/08/do-you-trust-someone-virtual-or-real/#comment-2047 Thu, 07 Aug 2008 05:21:00 +0000 http://coolerinsights.com/uncategorized/2008/08/do-you-trust-someone-virtual-or-real/#comment-2047 Thanks for the stats, it was very “educational.”

Just to add on.

We may be missing a big chunk of the picture here.

Blogs are never suited for marketing generic products as much as they remain virtual meeting points where ppl who may share similar and common interest hangout.

It makes more sense to consider them as marketing platforms to a specialist market segment.

If you take gaming for example. Nearly 70% of the marketing thrust is online the MSM only accounts for less than 30%.

In that sort of fragmented competitive scenario, it makes absolutely no sense to advertise in the MSM.

You’re not even touching base with the online gaming community – they’re all logged on.

Same goes for anime. mountain bikes, game development and maybe 10 thousand others specialist hobbies and interest.

But I agree with your analysis, if you’re trying to market a bar of soap, washing liquid or a new range of insurance plans.

In that regard blogs as marketing platforms will still be in the single digit phase and face to face contact will always be the deciding factor.

Who is an “expert” is really a matter to be decided in the eye of the beholder.

No one can fashion an expert in blogosphere by attempting to leverage on their influence in the real world.

It really depends where your interest lies and who you consider to be an authority. It’sd definitely self selecting.

Good day and thank you

]]> By: Linda Margare https://stg.coolerinsights.com/2008/08/do-you-trust-someone-virtual-or-real/#comment-2045 Sun, 03 Aug 2008 23:51:00 +0000 http://coolerinsights.com/uncategorized/2008/08/do-you-trust-someone-virtual-or-real/#comment-2045 As you and the Church of the Customer note, credibility is the essential aspect of any WOM. Blogging is a means of building credibility. As far as a killer application, you’re right in that the medium (or the media) form is irrelevant if the customer, client, or individual considers it trustworthy. I think blogging is important as a part of building that trust and credibility.

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