Comments on: Social Media in Singapore – Sizzle or Fizzle?

By: Anonymous

Anonymous — Fri, 04 Oct 2013 02:53:28 +0000

Social Media in Singapore is only a fizzle because many companies do not know how to use it.

As a social media consultant, I teach my clients to leverage the strengths of each platform by using an integrated and mutually supporting strategy. And it works.

I acknowledge that is post was written some time ago and things have changed. Nonetheless, great insights and thanks for sharing.

By: mark

mark — Sat, 03 May 2008 08:48:00 +0000

I love how much talk this question has generated!! I posted it on my blog too with main reasons of corporations not willing to take the leap forward and the government not pushing social media to be a more serious medium of communication.

Age is definitely one of the few things holding back social media here. Even most of the online marketing campaigns are targeted at an age group of 20s to early 30s! As for senior management of companies using social media to build their brand both internally and externally, I don't know how many Singaporeans at that level have the communication skills to really bring a brand across. Hey, maybe in response to Kelvin's question, we do need a social media specialists! That is if companies are now willing to spend on one...

By: Kami Huyse

Kami Huyse — Sat, 03 May 2008 03:06:00 +0000

wow, I thought I would leave a relevant comment. It is amazing that our campaign has made it around the world, thanks for mentioning it, but as you say, a certain openness at the highest levels needs to be in place to make these kind of campaigns possible.

By: theonefruitcom

theonefruitcom — Fri, 02 May 2008 22:27:00 +0000

The social scene can be improved with the right drink. Go to theonefruit.com and check this out!