Comments on: Getting Past The Social Media Hype

By: priscilla

priscilla — Sat, 08 Mar 2008 08:50:00 +0000

guess you beat me to it! I was trying to start blogging again but i hardly even have time to sleep nowadays. Sleeping on the plane is a hobby now. Welcome bk!

I have so many thoughts about communications/ PR, new media etc the last few months ...the new job opens up alot of new perspectives.

Your very first point is very valid. Marketers and comms folks should and must always get that point clear. Just because a blogger has got more readership does not mean you should target him/ her for your news about a business partnership announcement that (1) that blogger wont understand (2) his/ her readers won't care about.

My boss always say, "it's the message pull-through that matters, not a whole chunk of clippings"

By: imp

imp — Thu, 06 Mar 2008 03:31:00 +0000

great to see you back online!

By: slurp!

slurp! — Wed, 05 Mar 2008 15:03:00 +0000

Welcome Home!

oh my goon-ness, what is 2.0 when i'm trying to find my way back to beta! :D

good post! and i agree finding the right audiences is difficult. social media now are basically mashed up with reciprocating linking & comments going thru & fro

By: Jacklyn Ker

Jacklyn Ker — Tue, 04 Mar 2008 14:50:00 +0000

Welcome home Walter!

Surprise to find no photos of your last trip. I always enjoy a second-hand trip with the photos ha..

Anyway, thanks for this great post after a long break. Very down-to-earth advise.

By: sapphire8

sapphire8 — Tue, 04 Mar 2008 14:46:00 +0000

welcome back Sir :)

Been a long long time since you last touched onto the keyboard & reign in the Blogging Space again.

YY

By: eastcoastlife

eastcoastlife — Tue, 04 Mar 2008 04:31:00 +0000

Finally you are back!

And I finally went to Bollywood Veggies. Bring your lil Ethan for a fun experience!

By: Jason Ho

Jason Ho — Tue, 04 Mar 2008 03:03:00 +0000

Brudder Walter, welcome back man...we know you have been busy..keke.

I guess using new media is another form of medium and you are right that mainstream media still plays a big role. Think new media serves as a compliment and not the only medium to reach out to our public audience eh? ;)

By: Vivienne

Vivienne — Mon, 03 Mar 2008 08:53:00 +0000

Nice to have you back.

Whatever you want to do to connect with your audience in the online or offline world, you must have the heart to do it. Your audience will call your bluff if you are not real. Yes, they are that sharp and perceptive. This is why advertisers who promote with fluffy words and empty promises will close their business eventually. Bloggers who blog simply for money will lose momentum when they found the underlying hard work that's demanded in blogospere.