Comments on: How Clients Should Manage PR Agencies https://stg.coolerinsights.com/2007/12/how-clients-should-manage-pr-agencies/ Content Marketing and Social Media Agency in Singapore Sat, 24 Sep 2016 15:04:17 +0000 hourly 1 https://wordpress.org/?v=6.2.6 By: PR Agency Toronto https://stg.coolerinsights.com/2007/12/how-clients-should-manage-pr-agencies/#comment-62255 Thu, 04 Feb 2016 11:24:56 +0000 http://coolerinsights.com/uncategorized/2007/12/how-clients-should-manage-pr-agencies/#comment-62255 Nice article thanks for share your thoughts with us so nice i think all companies need public relation agency help

]]> By: Vivienne https://stg.coolerinsights.com/2007/12/how-clients-should-manage-pr-agencies/#comment-1802 Fri, 07 Dec 2007 21:33:00 +0000 http://coolerinsights.com/uncategorized/2007/12/how-clients-should-manage-pr-agencies/#comment-1802 Client sometimes expect magical wonders from PR agencies. I just heard a friend commenting that the PR agency of her product principal failed to get any journalist to attend the launch opening nor cover the launch. Her interesting question being shouldn’t the PR agency be paid on results rather than time. Would definitely love to hear from you and Priscilla.

]]> By: Cool Insider https://stg.coolerinsights.com/2007/12/how-clients-should-manage-pr-agencies/#comment-1797 Wed, 05 Dec 2007 22:38:00 +0000 http://coolerinsights.com/uncategorized/2007/12/how-clients-should-manage-pr-agencies/#comment-1797 True. Managing expectations is a vital consideration in any client-agency relationship. Funds is one thing but the other is also the type of products and services that your company offers, and the level of imagination and creativity which your team has in making any thing you do newsworthy.

]]> By: priscilla https://stg.coolerinsights.com/2007/12/how-clients-should-manage-pr-agencies/#comment-1796 Wed, 05 Dec 2007 15:01:00 +0000 http://coolerinsights.com/uncategorized/2007/12/how-clients-should-manage-pr-agencies/#comment-1796 One of my best clients was Cirque du Soleil. The folks there are so passionate about their brand, they know their stuff and they treated the agency as partner with a common goal to meet the objectives and not treating the agency as vendor.

I realised over the years, it’s always more fruitful working with a client who discusses marketing/ comms plans with you, get inputs from the agency and adjusts expectations accordingly.

I guess, the other point is also that the client has to be realistic. Understand that unless you pay a huge amount of money to get a team of PR folks assigned to your account, the PR team is probably going to work on your brand and some others at the same time.

]]>