Agree with you about the age-old PR versus marketing debate. Increasingly more and more people realise the merits of PR but unfortunately treat it just like another advertising tool. Clearly it isn’t. I see its value more in reputation management and profiling, which is gaining importance in this day and age.

Although PR is gaining more recognition and slightly more money from marketing budget, there are, unfortunately, a lot of companies that wants to do “PR” but has absolutely no idea what PR can or cannot do.

Agencies should attempt to send those clients for media/ PR training to understand (1) how to manage an agency (2) what is PR about.

Haa. this is separate topic altogether now. 🙂 keep sharing, you! Enjoy reading your posts!!!

No worries bro. I wanted to share more but somehow lacking in inspiration to blog about the other nuggets. Maybe next time when the next wave comes… 😉

Yep I do attend seminars, and have gone for quite a few in my whole lifetime. I wouldn’t say that this was the best but at least I did learn a thing or two.

Thanks dude. I think its a good acronym to have, similar to the age-old marketing 4 Ps.

Its an age-old tussle that has daunted companies. Businesses after all thrive to make money, and sometimes a commercial point of view isn’t necessarily good for PR (unless you are a big public-listed firm). In the years to come, I hope that more companies will pay attention to their reputation in parallel with their revenue. Customers are getting smarter each day!