Comments on: Nine Winning Ways to Market https://stg.coolerinsights.com/2007/07/nine-winning-ways-to-market/ Content Marketing and Social Media Agency in Singapore Fri, 28 Apr 2017 06:55:50 +0000 hourly 1 https://wordpress.org/?v=6.2.6 By: Cool Insider https://stg.coolerinsights.com/2007/07/nine-winning-ways-to-market/#comment-1266 Fri, 13 Jul 2007 03:55:00 +0000 http://coolerinsights.com/uncategorized/2007/07/nine-winning-ways-to-market/#comment-1266 endoh,

Good observation and an oft-repeated theme through the years. The heroes will always get the glory and similarly, people will want to listen to stories of success. Generally speaking, things that are mediocre or moderate do not get the same attention as the superlatives (richest, tallest, sexiest, oldest). I suppose this is why marketing has gained a reputation for being about puffery, bravadour and trumpet blowing!

]]> By: Cool Insider https://stg.coolerinsights.com/2007/07/nine-winning-ways-to-market/#comment-1265 Fri, 13 Jul 2007 03:52:00 +0000 http://coolerinsights.com/uncategorized/2007/07/nine-winning-ways-to-market/#comment-1265 tigerfish,

Yep. I think its related to the human psyche. There are certain stories and tales which trigger us more than others. Anything that is more out of the ordinary and plays to sympathies, fears, curiousity, interests and extremes.

]]> By: tigerfish https://stg.coolerinsights.com/2007/07/nine-winning-ways-to-market/#comment-1261 Wed, 11 Jul 2007 22:59:00 +0000 http://coolerinsights.com/uncategorized/2007/07/nine-winning-ways-to-market/#comment-1261 That’s very insightful. On (2)- I’m always amazed how Southwest manage to emerge the winner as low-cost carrier. It’s the only US airline that did not report any earnings loss during the economy downtime. We did a case study on Southwest before and found the organization has really interesting culture which served as the company image itself, and part of marketing of course. The LOVE airline. 🙂

]]> By: Endoh Taiki https://stg.coolerinsights.com/2007/07/nine-winning-ways-to-market/#comment-1264 Wed, 11 Jul 2007 21:37:00 +0000 http://coolerinsights.com/uncategorized/2007/07/nine-winning-ways-to-market/#comment-1264 Do you believe that their words convinces the general public more because of their success and riches?

It seems to me so, because half the time a SME sets out to issue such statements, they are not taken as seriously as big time achievers. I think fame and achievements plays a part in how receptive the idea would be.

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