thanks for this very clear article. It enlightened me on several features I should definitely work on.

I would maybe add 2 other points :
– Use a correct language – avoid grammatical / orthographic mistakes (English being not my mother tongue, this is pretty hard for me to keep a pleasant standard).

– Base your writing (when applies) on verifiable facts from trustworthy sources (not so easy, there is a lot going on the web
e.g. : http://gatt.org/ or http://www.wto.org/ – which one is the real one ?). Furthermore, it is sometimes very difficult to identify information from promotion, when not flagged as so.

Still not a miraculous recipe of course… 🙂

Thanks for the encouragement. I know what you guys mean by the sensationalism that goes on to get eyeballs. Well, there is a lot of competition for attention in the social media spaces, and this leads people to employ all ways and means to draw people to their web. Unfortunately, when they get there, the content is often way more inferior than the promise!

No probs. Will look for more of such practical tips.

Also concur with Clappingtrees… I think many bloggers try too hard and come up with overly sensational headlines in a quest to get page views, hits, pongs, etc.