Thanks for sharing that with us. Yeah, I guess the age of honesty can be something that will be heralded in this age of new media. The tricky part is putting it into practice though, something which I admittedly suffer from myself.

Agree with your views on clients being stingy. Have to admit that I am quite penny pinching myself, but its really because I have little choice. I believe though that sometimes quality may be better than quantity. We are still looking for that holy grail and maybe we should catch up one day. 😉

Nice observation there about events marketing and how it plays a role in Word of Mouth. As a long time practitioner of events, I totally agree with you over this. The right activity targeted at your influencers (movers and shakers) can help to set in place a WOM effect if the conditions and settings are right.

Unfortunately, my own experience shows that many event companies in Singapore are one-trick ponies. They tend to offer similar services, and rare is the occasion where they can come up with something new and imaginative yet cost effective. Of course, as the saying goes, its easier said than done!

I agree that the Internet is a great medium for WOM. However, it shouldn’t be the only exclusive channel especially for non tech-based products like food and clothes which require greater sensorial stimulation.

For your business, I am glad to hear about the great achievements that you guys have done over this short period of time. Generating the right publicity is also an important component of successful WOM.

Yep. I hope that more folks in this line will abide by the principles of WOM although I must admit that it is easier said than done.

Perhaps if the risk of failure is too high, one approach is to mix any WOM initiative with other approaches in the bag.

Thanks for the compliments.

I constantly preach something that is missing very much in most events companies… “engaging target audiences without losing the focus and freshness of the product”. However, while preaching this I also learnt that the demographics of our clients are different from the rest of the world. Low price over quality.

To the point that events marketing is nowhere to be seen. It could be due to the high cost of running shows in Singapore when the industry is being monopolised by a few companies and that is not healthy at all.