Comments on: Make Room For Ikea

By: Cool Insider

Cool Insider — Mon, 18 Jun 2007 22:58:00 +0000

victor,

I guess that's the whole idea behind Ikea. That it offers a holistic consumption experience which goes beyond just selling stuff. This is the secret behind its success.

By: Victor

Victor — Mon, 18 Jun 2007 09:26:00 +0000

My family goes to Ikea at least once a month, usually for meals. Thereafter, we browse around but rarely buy anything. The food is good, the drinks are on the house and the shopping experience is great. What more can I ask for?

By: Cool Insider

Cool Insider — Sun, 17 Jun 2007 02:34:00 +0000

daniel,

I kind of guessed as much... ;)

If you harbour entrepreneurial thoughts then I guess the stork may have to wait first right?

By: Cool Insider

Cool Insider — Sun, 17 Jun 2007 02:30:00 +0000

oceanskies,

Thanks for your encouragement. I have always been intrigued by how they managed to do so well against the local players despite the distance from Sweden to Singapore! There are lots of management lessons from Ikea beyond the service experience and marketing, like supply chain management, product sourcing, inventory management, product design and HR practices. The founder himself has also set a legendary example in leadership by example.

By: Daniel

Daniel — Sat, 16 Jun 2007 10:08:00 +0000

my turn? getting married soon but not intending to have kids for a while yet… ^^

By: earthember

earthember — Sat, 16 Jun 2007 04:16:00 +0000

I'm a great fan of IKEA, and agree that they've got it right from design, marketing down to the save-the-environment concept. They are popular in the world.

That may be one reason why NZ is not opening its door to them. Afraid that the mom-and-pop shops would go out of business.

By: oceanskies79

oceanskies79 — Sat, 16 Jun 2007 01:09:00 +0000

Interesting post. I have been to Ikea a few times, and have enjoyed the experience (except that I dislike the weekend crowd), and your post reveals how Ikea manages to create that nice experience.

By: Cool Insider

Cool Insider — Fri, 15 Jun 2007 23:26:00 +0000

natasshea,

Ikea certainly is one of the more progressive companies here and perhaps around the world. I always liked the way they market themselves with clever yet sales driven copy and layout.

By: Cool Insider

Cool Insider — Fri, 15 Jun 2007 23:24:00 +0000

daniel,

Haha… you hit it on the head dude… So when is your turn?

By: Nastasshea@Nesh

Nastasshea@Nesh — Fri, 15 Jun 2007 17:55:00 +0000

I LOVE IKEA! I want to work in IKEA in advertising/marketing department when the chance is there! Thanks for posting up the pictures! Makes me feel like HOME (hey good tagline for IKEA!)

IKEA : FEELS LIKE HOME