Comments on: Brand it like Banyan Tree

By: A

Wed, 09 Sep 2009 14:09:32 +0000

That's right! Looking at the Banyan Tree as an example, companies aiming to convert advertising into leads then into sales should be inspired also by the Ping tree methodology.

By: Cool Insider

Cool Insider — Tue, 12 Jun 2007 23:49:00 +0000

mama bok,

Thanks! I just came back from Krabi and boy oh boy I sure know what Kwon Ping is talking about tropical resorts....

By: Mama BoK

Mama BoK — Sat, 09 Jun 2007 18:37:00 +0000

Cool..! thanks for the tips..! something to look into.. me and PB.. 😉

By: Cool Insider

Cool Insider — Fri, 08 Jun 2007 08:06:00 +0000

tigerfish,

Interesting points about anthropology and human behaviours. I believe that Creative Technology's overt focus on technology and engineering brought about its fate today. Apple has always been about an attitude, a lifestyle and design. You are right about the state of design in Singapore, which is still at an infancy.

By: Cool Insider

Cool Insider — Fri, 08 Jun 2007 08:04:00 +0000

suzie wong,

Thanks for your encouragement. Hope its useful for your line of biz too?

By: tigerfish

tigerfish — Thu, 07 Jun 2007 17:09:00 +0000

Apple is indeed one company that succeeded based on product design and know its target market. It also does well in item (3) you mentioned. I'm always amazed how a company that has such a impactful(yet trim) product line(Macs, iPOD) can survive for so long. Creative not only loses out in design, it fails terribly in (3). Eg. Zen's accessories (eg pouches,etc) are extremely hard to find. Creative did have one good technology (sound-card) but did not know how to "tap" it to the fullest potential.

This is the problem with many of S'pore-based companies and technology research - can have the best of "functions" but fail in aesthetic/design.

The mindset of the organization has to change. It's not just sitting at the desk/lab(the best scientists do that) that gives you results. Even scientists need to "be out" (all out) to "observe observe observe". Holistic research leads to holistic innovations, and holistic integration finally.

That's what anthropology is all about. I hope more local organizations(even tech, R&D) start believing in them. Eg. Apple has anthropologists that work with their product engineers, and marketeers.

(oops, I realized I've commented too long. sorry)

By: Suzie Wong

Suzie Wong — Thu, 07 Jun 2007 15:43:00 +0000

cool! something to ponder

By: slurp!

slurp! — Thu, 07 Jun 2007 15:25:00 +0000

the formula somehow goes along with Stephen Covey’s 7th effective habits