Hmm… noticed that Yun Nam and New York have the same initials, only reversed.

Yeah, they are spitting images of each other. This led me to do some investigative work and come up with the conclusion.

Thanks for sharing the often sordid truth about such treatments. The use of high pressure hard sell techniques in the beauty industry has been a major cause of complaints to CASE over the years. When I spoke to beauty salon owners in my previous job in enterprise development, they often cited that merchandising is the most lucrative arm of the business.

Honestly I find that both advertisements are more catered to the “aunties” and heartland crowds as opposed to the yuppies and PMEBs (Professionals, Managers, Executives, Business owners). The use of New York Solutions itself doesn’t really mean anything if it advertises in such a manner.

Brand perception is more than name-deep. Just look at the number of outlets here with the word “Le this” or “De that”, despite having absolutely no French flair whatsoever.

My first reaction was, “Oh dear… someone immitate the oher” Haha!

Reminds of the pther beauty salon advertisement, those slimming centre are always the big customer of TV commercial and magazine advertisement. however, most of the feedback from my fren’s aint very encouraging. The prices shown on the advertisements often do not reflect the real cost. Or the sales person will try to hard-sell more products/treatments to u and customers always end up spending few time more than they actually willing to spent in the first place. The result?? i would say it still deps on the self-discipline of the customers.
Conclusion: i hv long stop believing in these type of advertisements.

And hey, I think the New York Solutions target the “English” market and Yun Nan targets the chinese crowd. I don’t think if I were a non-chinese, I would step in a beauty salon named “Yun Nam”, vice versa. What a tactic to use!