Comments on: 8 Ways to Advertise Outdoors https://stg.coolerinsights.com/2007/05/8-ways-to-advertise-outdoors/ Content Marketing and Social Media Agency in Singapore Sun, 25 Sep 2016 12:29:06 +0000 hourly 1 https://wordpress.org/?v=6.2.6 By: Advertisings Biz https://stg.coolerinsights.com/2007/05/8-ways-to-advertise-outdoors/#comment-3035 Tue, 03 Apr 2012 13:26:28 +0000 http://coolerinsights.com/uncategorized/2007/05/8-ways-to-advertise-outdoors/#comment-3035 Notice Boards could be another source of advertising.

There are some located outside MRTs and towns.

]]> By: Tom https://stg.coolerinsights.com/2007/05/8-ways-to-advertise-outdoors/#comment-2488 Tue, 22 Dec 2009 13:52:21 +0000 http://coolerinsights.com/uncategorized/2007/05/8-ways-to-advertise-outdoors/#comment-2488 Thanks for nice info.

I found a totally free classified, have a look.
http://bharatclick.com

]]> By: Cool Insider https://stg.coolerinsights.com/2007/05/8-ways-to-advertise-outdoors/#comment-891 Wed, 16 May 2007 03:56:00 +0000 http://coolerinsights.com/uncategorized/2007/05/8-ways-to-advertise-outdoors/#comment-891 tigerfish,

I believe that outdoor advertising generally works better for commuters compared to drivers, who tend to be more in a hurry. This is why the products and services being advertised tend to be generally FMCG and more mass market.

As the statistics show, both press and TV are still kings. This is because of their ability to generate a more instantaneous and measurable response compared to outdoor advertising. However, brand visibility and awareness is better done with outdoor ads. The best campaigns probably need a mixture of both branding type awareness ads and more tactical sales oriented ones.

]]> By: Cool Insider https://stg.coolerinsights.com/2007/05/8-ways-to-advertise-outdoors/#comment-890 Wed, 16 May 2007 03:51:00 +0000 http://coolerinsights.com/uncategorized/2007/05/8-ways-to-advertise-outdoors/#comment-890 zeezee,

Certainly the ability to attract attention is the greatest draw for outdoor advertising. Compare this with newspaper advertisements or television commercials which are usually seen more unkindly as intrusions to the enjoyment of reading/ viewing. The challenge though is conveying more detailed information and complex messages.

]]> By: tigerfish https://stg.coolerinsights.com/2007/05/8-ways-to-advertise-outdoors/#comment-889 Tue, 15 May 2007 20:02:00 +0000 http://coolerinsights.com/uncategorized/2007/05/8-ways-to-advertise-outdoors/#comment-889 There is also the dynamic display billboards at Suntec, along Orchard Road. Think those bus-stop posters (ala Fann Wong n Bird Nest) are keen to tap on the “heartlanders'” market. ;p

Outdoor advertising works if you walk or wait in the outdoors, often. Or even if one spends time walking in the outdoors, along any street, one must learn to slow down and “appreciate” the things/objects/pple around them. If Singaporeans are listed as the “fastest” walkers in the world, how much time will they spend looking at outdoor posters? I am curious.

Compare to the time spent in front of TV, or internet….explains the response?

]]> By: zeezee https://stg.coolerinsights.com/2007/05/8-ways-to-advertise-outdoors/#comment-886 Tue, 15 May 2007 11:56:00 +0000 http://coolerinsights.com/uncategorized/2007/05/8-ways-to-advertise-outdoors/#comment-886 Outdoor advertising is effective becoz u draw the attention of ur customer in a more proactive way.
Like u wat u mentioned b4, If Mohammed will not go to the mountain, the mountain must come. Consumer are spoilt with choice, hence its important to know how to to catch hold of their generally short span of attention.

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