Comments on: The Art of Branding https://stg.coolerinsights.com/2007/04/the-art-of-branding/ Content Marketing and Social Media Agency in Singapore Sun, 25 Sep 2016 08:07:51 +0000 hourly 1 https://wordpress.org/?v=6.2.6 By: slurp! https://stg.coolerinsights.com/2007/04/the-art-of-branding/#comment-739 Sat, 28 Apr 2007 12:02:00 +0000 http://coolerinsights.com/uncategorized/2007/04/the-art-of-branding/#comment-739 always thought branding as having a consistent design so that it gets noted instantly.

however, the funky design sure blends well with the modern surroundings

so they’re are trying to achieve here? branding or blending (with the surroundings)? i wonder ….. hmmmmm

]]> By: Cool Insider https://stg.coolerinsights.com/2007/04/the-art-of-branding/#comment-735 Fri, 27 Apr 2007 23:14:00 +0000 http://coolerinsights.com/uncategorized/2007/04/the-art-of-branding/#comment-735 tigerfish,

I guess its something that I hope we can change one day. In fact, focusing energies on your suburban and HDB based assets can be rewarding. If you visit most of the neighbourhood malls in Singapore, you will notice how much more crowded they are compared to those in the city centre.

]]> By: Cool Insider https://stg.coolerinsights.com/2007/04/the-art-of-branding/#comment-734 Fri, 27 Apr 2007 23:12:00 +0000 http://coolerinsights.com/uncategorized/2007/04/the-art-of-branding/#comment-734 natasshea, nice right? do you have such art on the streets where you come from? I’ve always loved such little distractions from the monotony and humdrum of urban living.

]]> By: Cool Insider https://stg.coolerinsights.com/2007/04/the-art-of-branding/#comment-733 Fri, 27 Apr 2007 23:07:00 +0000 http://coolerinsights.com/uncategorized/2007/04/the-art-of-branding/#comment-733 Good point melvin, and one which drives the age-old debate between functionality and aesthetics. In a way, the postbox is the strongest brand symbol for Singpost and any postal service provider in the world.

On the other hand though, as you have explained, a little veering away from convention helps to make a brand stand out from amongst its peers. Especially one that has as old a brand heritage as Singpost.

Hopefully your bills didn’t get sent to Timbuctoo!

]]> By: tigerfish https://stg.coolerinsights.com/2007/04/the-art-of-branding/#comment-732 Fri, 27 Apr 2007 22:00:00 +0000 http://coolerinsights.com/uncategorized/2007/04/the-art-of-branding/#comment-732 This post reminded me of your earlier post on “pigging out”…
Only the external matters…they don’t care about the other 800 postboxes since there are not many tourists or foreigners in those areas.

]]> By: Nastasshea@Nesh https://stg.coolerinsights.com/2007/04/the-art-of-branding/#comment-730 Fri, 27 Apr 2007 11:01:00 +0000 http://coolerinsights.com/uncategorized/2007/04/the-art-of-branding/#comment-730 Wow i love the colours… So nice! So artistic! Something that would definitely catch my eyes!

]]> By: Melvin Yuan https://stg.coolerinsights.com/2007/04/the-art-of-branding/#comment-729 Thu, 26 Apr 2007 22:15:00 +0000 http://coolerinsights.com/uncategorized/2007/04/the-art-of-branding/#comment-729 A splash of colour is usually a welcome addition to a stoic backdrop.

But just last Saturday, I found my eyes taking a split-second more in spotting the postbox. I would appreciate a nice iconic, easy-to-spot postbox anytime.

There is more value in consistency (albeit “boring”) than many people think.

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