Comments on: Love & Attraction in the New Age

By: Nada

Nada — Thu, 18 Oct 2007 03:23:00 +0000

Attraction Explained: Your Social Circle

Our social circle is one of the biggest determining factors in who we meet. Going back a bit, in a 1956 study 70% of married American couples lived within 20 blocks of each other before marriage. Now admittedly that was 1956 and this is now, but the basic principle holds true - you're more likely to find success with someone closer to you than you are someone further way.

So, how do we use this to improve our chances? Simple - we expand our social circle!

1) Network, Network, Network
2) Organise a night out, invite all your friends, tell them to bring friends
3) Join a club. A sports club, a movie club, a dinner club, a sex club - whatever you fancy!
4) Don’t try and jump into an encounter or relationship with every attractive person you meet.
5) Put people in contact with each other.

Read Further... & More Articles on Attraction Explained.

At Attraction Explained we provide a range of free articles and media teaching you the skills you need to improve your luck in love.

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http://www.attractionexplained.com

By: Cool Insider

Cool Insider — Tue, 10 Apr 2007 20:35:00 +0000

Hey tanguy I didn't know you used to work for Saatchi & Saatchi. Cool that you heard Kevin speak before too. Yes, most agency bosses are great on stage extolling their stuff and pitching their ideas. I guess there is a need for each agency to also carve out a unique selling point for themselves while showing their intellectual prowess to potential clients.

As I was telling somebody not too long ago, I wish that more marketing, advertising or PR agencies in Singapore would blog and share their knowledge and learnings more openly. I don't think it will mean losing their trade secrets. On the contrary, it may position themselves more favourably as thought leaders to potential clients.

By: Cool Insider

Cool Insider — Tue, 10 Apr 2007 20:31:00 +0000

ben, thanks for the heads up about neuromarketing. Will go and check that one out and maybe even add a link from here.

By: Cool Insider

Cool Insider — Tue, 10 Apr 2007 20:28:00 +0000

tigerfish, I believe that there should be some way for us to connect emotionally and experientially to our fellow Singaporeans. There must be a way to move those hearts, no matter how pragmatic or “kiasu” they may be. After all, our responses to helping others over the Tsunami and giving to charities have been encouraging all these years.

Speaking of which perhaps a post about marketing charities may be timely too…. Hmmm….

By: tanguy

tanguy — Tue, 10 Apr 2007 06:56:00 +0000

I used to work for Saatchi & Saatchi, and even had Kevin Roberts flying from New Zealand and explaining about his concept... a great show man.

Actually, it looks like it has evolved ; B4 he was saying a "brand is like a woman" (it was in France), but she can be either your wife (respect), or your mistress (sex) - the goal is to make your brand both (respectfull and attractive).

You should maybe have a look at ROI's DDB (a pretty good one too). ROI standing there for "relevance, originality and impact".

Anyway, any big advertising agencies have their own concepts - at the end they pretty much all look like the same, even if some might be more interesting than others.

By: Benjamin Koe

Benjamin Koe — Mon, 09 Apr 2007 08:32:00 +0000

Your post reminded me of the good stuff I’ve been reading in http://www.neurosciencemarketing.com/blog/ Helps a little if you studied neuroanatomy. You’ll get the science behind the logic.

I’m sure emotions + marketing will work in Singapore. We just need to know what our audience wants to feel.

Remember, it is more important for you to know your audience than your audience to know you.

By: tigerfish

tigerfish — Mon, 09 Apr 2007 05:39:00 +0000

S’poreans tend to be practical, IMHO. Emotions may just work on specific groups?
Emotions need to be cultivated over time…