More personal touch? Maybe but given the fact that it is “PRINTED”, there is a great chance that it is also an agent when you called up. He/she is trying hard to seek your attention and the flyer did the trick.

the nest 2, seriously,, too many of the similar.. i hv given up looking at this brochure.

However, it may not necessarily result in action on the part of the consumer. This is the constant paradox that folks like me in Marketing Communications struggle with all the time.

Didn’t know you are a serial house mover! I guess if you do have the financial means, it can be quite an interesting experience to upgrade.

For us, we are actually pretty happy and comfortable with our house here in a mature HDB estate and may hang on for quite some time. I am quite easily contented in terms of material pursuits.

I have my own property agent to serve me, she looks out for choice buys and updates me constantly on the market movement. It’s better to work with a fixed agent. (lol, who moves as much as I do?)

Talk to more agents before making your decision.

looks like you guys are more comfortable with the tried, tested and familiar. Its actually what I experience in Singapore too as most of our consumers tend to be more conservative. Well, whatever works may be more important than generating buzz sometimes.

Interesting point of view. I was definitely more attracted to the “handwritten note” so it scored for attention generation. However, the credibility portion seems a bit lacking compared to the other boring marketing approaches taken.