Comments on: Death of Mainstream Media? Not Just Yet https://stg.coolerinsights.com/2007/03/death-of-mainstream-media-not-just-yet/ Content Marketing and Social Media Agency in Singapore Sun, 25 Sep 2016 02:03:22 +0000 hourly 1 https://wordpress.org/?v=6.2.6 By: BadPup https://stg.coolerinsights.com/2007/03/death-of-mainstream-media-not-just-yet/#comment-785 Thu, 03 May 2007 21:57:00 +0000 http://coolerinsights.com/uncategorized/2007/03/death-of-mainstream-media-not-just-yet/#comment-785 Heya Walter

The stats are interesting, but I’m surprised you’re surprised =p

Something else to consider… a lot of money is moving from “Adspend” (which Neilsen is measuring) to what used to be called “below the line”, particularly for online expenditure. Money may be going into updating websites, creating blogs (your biz), seeding in YouTube, SEO etc and that is not being measured here.

We all know that some forms of internet advertising are reasonably useless (for example the Google ad at the top of your blog), while others are very effective (for example search engine keywords).

No doubt we’ll see continual growth in the use of online for marketing, but it could be that it’s not in the form of the type of spend that Neilsen is measuring. Or perhaps it will be 😉

=) Marc

]]> By: Cool Insider https://stg.coolerinsights.com/2007/03/death-of-mainstream-media-not-just-yet/#comment-521 Tue, 20 Mar 2007 06:17:00 +0000 http://coolerinsights.com/uncategorized/2007/03/death-of-mainstream-media-not-just-yet/#comment-521 kevin, yes agree with that. They probably should do some survey or other and estimate online spending from there. I am sure google must be getting its power from somewhere! Incidentally, I still wonder how companies like youtube and technorati will ever make money, but that will be another post….

]]> By: Cool Insider https://stg.coolerinsights.com/2007/03/death-of-mainstream-media-not-just-yet/#comment-520 Tue, 20 Mar 2007 06:15:00 +0000 http://coolerinsights.com/uncategorized/2007/03/death-of-mainstream-media-not-just-yet/#comment-520 Thanks Jason. Certainly, we still have a lot of work in the new media arena cut out for us. Which is good!

]]> By: Kevin https://stg.coolerinsights.com/2007/03/death-of-mainstream-media-not-just-yet/#comment-517 Mon, 19 Mar 2007 14:05:00 +0000 http://coolerinsights.com/uncategorized/2007/03/death-of-mainstream-media-not-just-yet/#comment-517 Online advertising is harder to track, since there are so many spaces to consider. I have seen the Nokia ad campaign with our local bloggers, and it’d be interesting to see how much online ad investments has increased compared to traditional forms of advertising.

]]> By: Jason Ho https://stg.coolerinsights.com/2007/03/death-of-mainstream-media-not-just-yet/#comment-516 Mon, 19 Mar 2007 09:12:00 +0000 http://coolerinsights.com/uncategorized/2007/03/death-of-mainstream-media-not-just-yet/#comment-516 nice info there brudder..especially when it comes to marketing an comms..will use this as a rough guage to handle future advertising projects…keke.

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