Thanks for the greeting! Have a good holiday too and hope that it will be refreshing and rejuvenating for you. I took half day off this afternoon for a much needed sleep. 😉

Thanks for popping by! I have been piqued to stretch my mind over hw classical music can be cool again! 😉

I am still digesting some of the concepts and figuring out how to apply them to the classical music scene.

Gosh, I just hope that it won’t take me ages to do so.

Will do so soon. Perhaps I’ll let this one sit out for a day or so before putting up a new post.

Thanks so much for the flattering comments. I think there are lots of other blogs out there providing marketing advice. What I do is to try to distil the essence of what they are about and present it in a simple and easy to understand manner. Not always successful though but I try.

I think that in creating and implementing a word of mouth campaign, you need to look at how you can make it rewarding or fun for your customers to tell others about you. Of course, the product or service should be different (eg personalised attention or home-baked goodness made with 100% natural ingredients or that you are supporting a genuine home-based business!). You can then look at crafting an email or a simple card or note that people can help to pass around. It can say something which is personal and genuine, and maybe offer a discount.

There are also other things you can do like offer the referral a commission (or more tarts!), organise a “How to Bake Pineapple Tarts at Home” cooking class, offer free samples to leading bloggers so that they can tell others about it and so on. Of course how you do it is also important.

I really should think about starting a consultancy practice… hehe

Read my blog for the info and pls dun break the chain.

Is this considered an example of WOM?

anyhoo, I got real corny friends who could do wonders with the word of mouse thing..but erm..its good not to know them lah..can be quite a pain.. :p

i like the fact that your blog seems to be a book – u know those, “how to be a successful busniess person” type of book. hehehe!

WOM is important especially when it comes to smaller businesses. Just like me – i started out the sale of pineapple tarts with a really small circle, but of course giving out samples and asking people to try and pass around.

I really can feel the impact of WOM because it is what that keeps the orders in! i reckon that my tarts are not the best (i wont even say they are good), but probably because the people who introduced the tarts to them (like my relatives for eg), are really pushing hard for me and thats why the customers decided to get theirs.

I would like to know more about “create and implement” WOM campaign? what does that mean? heehee dun mind sharing~

great entry!