Comments on: Are F&B Flops Uber Unlucky?

By: Lam Chun See

Lam Chun See — Wed, 21 Feb 2007 03:22:00 +0000

Sorry to all ‘young adults’. In my comment above I wrote ” …. noise (mostly young adults)”.

No link intended between the 2.

By: Jason Ho

Jason Ho — Wed, 21 Feb 2007 02:52:00 +0000

oh..it folded? din know that man..but I wouldn’t fork out $100 for a burger..might as well go to Carls Jr and eat my heart out…

Gotta go check out Botak Jones tho…man I am so out of touch with food these days…Kopi Tiam anyone? :p

By: Cool Insider

Cool Insider — Tue, 20 Feb 2007 13:08:00 +0000

wedge thanks for popping by! Certainly, the reviews for the other burgers were not peachy keen. I didn’t visit the outlet myself, but I heard that they didn’t quite deliver just as you have said.

By: wedge

wedge — Mon, 19 Feb 2007 18:27:00 +0000

me and my friends tried it last dec, though we never tried the $ 1xx burger, we tried several different burgers at that time. we were all disappointed, none of them burgers we tried we're really special. not surprised that they've folded

in our experience, they overpromised and underdelivered

By: Cool Insider

Cool Insider — Mon, 19 Feb 2007 14:12:00 +0000

Greg,

Thanks for popping by and enlightening to know of your experience with Uber Burger. Its certainly an "overpositioning" in this case, where the $100 burger virtually overrides all other possible claims to fame. Location is also one thing but I believe that good food doesn't necessarily need to have premium locations to succeed.

Thanks for dropping by and do come by often!

By: Anonymous

Anonymous — Mon, 19 Feb 2007 05:18:00 +0000

I’m in no way affiliated with said retaurant but i do think its prob numerous factors that have caused its demise other than the novely of having a $100 burger etc

Everybody keeps talking about the $100 burger, but they do have a full menu of $9 / $12 etc burgers and they did have happy hour nights etc I know cos i work nearby.

My non F&B 2 cents is just that if offered the wrong product and the wrong place, and the $100 burger reputation preceded it. So that was too much marketing for you…

GrEg
http://www.gr3g.com

By: eastcoastlife

eastcoastlife — Sun, 18 Feb 2007 11:20:00 +0000

I heard about Botak Jones too! Shall check it out also and see why it is receiving rave reviews for its food.

By: Cool Insider

Cool Insider — Sat, 17 Feb 2007 23:37:00 +0000

Chun See and oceanskies,

Thanks for your comments. I must definitely go and check out this Botak Jones. Have to see what the fuss over them is about. I have read and heard about them too, and there must be something WOM-worthy that they are doing. For a start, the name is quite catchy!

By: Cool Insider

Cool Insider — Sat, 17 Feb 2007 23:27:00 +0000

eastcoastlife and Pauline,

No wonder our F&B concepts are failing! Actually I am not surprised since Singapore's market is notoriously finicky. In addition, we just don't have the critical mass to sustain very novel and out-of-this-world concepts for long. This is also why many theme parks here have failed through the ages.

By: Cool Insider

Cool Insider — Sat, 17 Feb 2007 23:26:00 +0000

tanguy,

I believe that the location is unlikely to be a factor since its neighbouring restaurants did better. The key issues were that people's perception of a burger were strongly entrenched within a certain price range, and that if they did pay a 3 figure sum for a meal, they expect a premium service and experience. Both of which were lacking in this instance.