Comments on: 10 Tips to Hit the Headlines https://stg.coolerinsights.com/2007/02/10-tips-to-hit-the-headlines/ Content Marketing and Social Media Agency in Singapore Thu, 22 Feb 2007 03:28:00 +0000 hourly 1 https://wordpress.org/?v=6.2.6 By: Paddy Tan - BAK2u.com https://stg.coolerinsights.com/2007/02/10-tips-to-hit-the-headlines/#comment-386 Thu, 22 Feb 2007 03:28:00 +0000 http://coolerinsights.com/uncategorized/2007/02/10-tips-to-hit-the-headlines/#comment-386 Good advise!
I hope that I can pick up some of these tips and implement them into the marketing activities 🙂

]]> By: Daniel https://stg.coolerinsights.com/2007/02/10-tips-to-hit-the-headlines/#comment-387 Thu, 22 Feb 2007 02:07:00 +0000 http://coolerinsights.com/uncategorized/2007/02/10-tips-to-hit-the-headlines/#comment-387 13) Always target the right media. There’s someone whose beat is to cover news like yours – find out who that is. The last thing you want is a reply like: “Review your latest fancy-schmansy consumer electronic gadget that can communicate with aliens? But I’m a crime reporter.”

]]> By: Cool Insider https://stg.coolerinsights.com/2007/02/10-tips-to-hit-the-headlines/#comment-381 Wed, 21 Feb 2007 10:36:00 +0000 http://coolerinsights.com/uncategorized/2007/02/10-tips-to-hit-the-headlines/#comment-381 Jason,

That’s a good one. This is why we have bought quite a few of them lunch in recent weeks, and also a reason for my ever expanding waistline! ;(

]]> By: Jason Ho https://stg.coolerinsights.com/2007/02/10-tips-to-hit-the-headlines/#comment-378 Wed, 21 Feb 2007 02:47:00 +0000 http://coolerinsights.com/uncategorized/2007/02/10-tips-to-hit-the-headlines/#comment-378 wah brudder, brings me back to school days man…I feel younger now..keke..but good tips tho, its about time I go through the checklist again to see if I have been slacking… :p

but perhaps if I could add to point 10 tho…you can take the editors out for lunch or a golf game (if applicable) to keep them up to date on your activities, events.

]]> By: Cool Insider https://stg.coolerinsights.com/2007/02/10-tips-to-hit-the-headlines/#comment-376 Tue, 20 Feb 2007 13:41:00 +0000 http://coolerinsights.com/uncategorized/2007/02/10-tips-to-hit-the-headlines/#comment-376 Heng Cheong,

Thanks for popping by and glad that you found the tips useful. They are first step to take in the art and science of grabbing media attention. There is of course a lot of other factors involved, and much of it doesn’t even need to involve a press release. Perhaps later I will be blogging more about this topic, including some insider views.

]]> By: Cool Insider https://stg.coolerinsights.com/2007/02/10-tips-to-hit-the-headlines/#comment-375 Tue, 20 Feb 2007 13:38:00 +0000 http://coolerinsights.com/uncategorized/2007/02/10-tips-to-hit-the-headlines/#comment-375 Coleman and Ben,

Thanks for your fabulous points 11) and 12)! Certainly agree that a major disaster or political announcement will ruin your chances of getting front page news, or a tiny column even if you are lucky. For the point on pre-empting the blogosphere before it reaches mainstream media, the view on it is still rather dicey and PR practitioners like Ben and myself have to tread on it carefully. Perhaps we may have an opportunity to work together on something like this eh Ben? *wink*

]]> By: shihengcheong https://stg.coolerinsights.com/2007/02/10-tips-to-hit-the-headlines/#comment-372 Tue, 20 Feb 2007 05:30:00 +0000 http://coolerinsights.com/uncategorized/2007/02/10-tips-to-hit-the-headlines/#comment-372 Great post!

After reading your 10 tips, I know why I’ve got this feeling something’s amiss when I tried to do a press release.

With your 10 tips, I’ll probably use it like a checklist, my next press release will probably be more complete and definitely look, sound and feel more professional.

Thank you for the tips.

]]> By: cole. https://stg.coolerinsights.com/2007/02/10-tips-to-hit-the-headlines/#comment-370 Tue, 20 Feb 2007 02:38:00 +0000 http://coolerinsights.com/uncategorized/2007/02/10-tips-to-hit-the-headlines/#comment-370 11) hope that nothing big happens on the same day.

nice suggestions.

]]> By: Benjamin Koe https://stg.coolerinsights.com/2007/02/10-tips-to-hit-the-headlines/#comment-373 Mon, 19 Feb 2007 21:35:00 +0000 http://coolerinsights.com/uncategorized/2007/02/10-tips-to-hit-the-headlines/#comment-373 12) Seed the story to bloggers first and tease the hell out of the media for not getting the scoop.

Ego is a great motivating factor and no professional journo will want to be seen loosing out to amateur citizen journalists.

]]>