Pengz.. Talk about targeting the young crowd. I don’t think I would be a new rice fan just because they gave me free rice to try. I just nonchalently gave the bag of rice to my mum. Hah.

BTW, I must go visit your shop one of these days at Adelphi.

Been there done that.

Goh Joo Hin has used Zoe Tay and Fann Wong before in its advertising campaigns. So hiring Stephanie Sun is not totally unexpected. What is expected is perhaps that it is a sign that the two predecessors are ‘on their decline’? And rightly so. One is already a mum of a toddler and the other, aged 30+, has other priorities on her mind now besides her career, like is she going to marry someone who might be jailed soon?

Goh Joo Hin may be giving fresh goods to charity. But it is selling dented cans of mushrooms and abalones to the public at a discount. Call this ‘corporate social responsibility’? More like ‘cutting loss in a market economy’ to me. I know because I witnessed this happening at the shop when I had lunch at a nearby coffeeshop one day – the one at the entrance to Pepys Road, which leads to Reflections of Bukit Chandu.

No lah…. I don’t think you are lazy anymore than the rest of us are. Maybe a better word would be inertia? He he…. BTW, I must go visit your shop one of these days at Adelphi. Its quite near my office at Hill Street. 😉

Ha ha… I don’t think eating white rice, which is carbo and calorie rich, can make you slim like Sun Yanzi! Its probably a genetic thing. Some, like my wife, are blessed with good genes that keep you thin. Others, like me, have to run many miles just to keep my paunch in check.

Glad to hear that Goh Joo Hin is doing their bit for charity. I agree with you that kind acts which are genuine tells a lot more about a company’s values than its advertisements. This is part of Corporate Social Responsibility. In fact, Cause Related Marketing is one of the new developments in this day and age, where disasters seem to be striking us every which way we turn!

My point is, marketing and whatever aside, a good brand also needs to show that that the company is a socially responsible citizen in the community.

To cut it short, people are lazy. Brand switching can sometimes be stressful.

I am currently reading this book Purple Cow (probably one of the last to do so) and would recommend that you do so too. I see lots of potential for an optical business to do something radically different. Maybe its time to blog about that?

Stephanie Sun would attract the youngsters’ market, not aunty like me.