Comments on: Haughty Horses and Clueless Crocodilians

By: Cool Insider

Cool Insider — Sun, 28 Jan 2007 14:56:00 +0000

Equal rights for all! Incidentally I was reading this book “EVEolution” by Faith Popcorn on marketing to women. Fascinating stuff. I think men better beware before we get outmoded by our better halves!

By: Veron

Veron — Sun, 28 Jan 2007 10:03:00 +0000

I just have one useless comment to add, with Crazy Horse on the way out and all: Boy am I glad that we now have those male exotic dancers at Gotham Penthouse. Finally, something for the ladehz!

By: Cool Insider

Cool Insider — Sat, 27 Jan 2007 14:48:00 +0000

Blueheeler,

Thanks for popping by. Are you who I think you are?

Nelson,

Grateful for your inputs too. I think the sad thing is most businesses in Singapore don't see the benefit of alliances. That is sometimes the cheapest and most effective way of gaining market share.

Also, you need to put yourself in the shoes of your customers. What would make them come to you? How could you make it more convenient, interesting or valuable for them? If we can answer these questions, I think the road to business success would be smoother.

By: Nelson Tan

Nelson Tan — Sat, 27 Jan 2007 10:30:00 +0000

Hi Walter,

I like what you wrote:

"Jurong Crocodile Paradise could have also tied-up more aggressively with Jurong Bird Park or other western attractions (Singapore Discovery Centre, Singapore Science Centre etc) to provide value to customers. These packages may give more reasons for people to bring their families there for a day of fun."

This calls for JVs or "marketing by association". How many times have I come across the suggestion to place pamphlets/brochures in your business associates' shops. Unfortunately the Horse stands alone, even ignored by STB. Now that's Crazy.

best regards,
Nelson Tan
http://www.internetmasterycenter.com

By: Cool Insider

Cool Insider — Sat, 27 Jan 2007 01:12:00 +0000

geri,

Ha ha ha.

Zee Zee,

Thanks for popping by! I may drive by Jurong one of these days to check out the crocs and try to smile at them. Maybe that will make them feel better?

By: Cool Insider

Cool Insider — Sat, 27 Jan 2007 01:11:00 +0000

Chun See and ian timothy,

Agree with you guys. Its often said that the best laid plans of mice and men often go awry. Crazy Horse Paris is a classic example where execution went wrong from the word "go"

By: Cool Insider

Cool Insider — Sat, 27 Jan 2007 01:09:00 +0000

eastcoastlife, thanks for your witty comments and incisive insights. I believe that the key reasons why the horses couldn't gallop here are not so much the legislative restrictions than a poor market fit. Also, it could have been better if they have studied how attractions have boomed or busted in the past.

Having said that and being in the attractions business (family-friendly only lah) myself, I must say that it is often much easier said than done. Coming up with the magic formula is still a challenge.

Thus far, I think Zoo, Night Safari, Bird Park and Science Centre have done relatively better than the others. However, museums are going to be a force to reckon with soon - mark my words!

By: gerimegaly

gerimegaly — Fri, 26 Jan 2007 18:00:00 +0000

I guess it is really a case of “boh bei chao” (literal translation: No Horse Run)…LOL

gerimegaly
http://futures-trading.blogspot.com
http://knowyourlifeinsurance.blogspot.com
http://yourfootballpoll.blogspot.com

By: zeezee

zeezee — Fri, 26 Jan 2007 17:21:00 +0000

well said, coolinsider, i couldnt agree more on ur view of why the horse crippled.

Arr.. i hv not been to Crocodile Farm yet. Hee.. i wonder will it still be there when i get back to SG.

Sidenotes to EastCoastLife aka CLL: LOL. i tink u muz be a joker in real life.I juz cant stop lafing even when i read ur comment.

By: Ian Timothy

Ian Timothy — Fri, 26 Jan 2007 15:33:00 +0000

Hey. I think lam chun see is so right. You can’t please everyone and when you try, you please no one. Sigh. I think bringing in the crazy horse was a good idea implemented wrongly. sad.